MANAGING CRISIS Step #1: Identify and Document possible crisis scenarios. Brainstorm potential threats and responses. Think through possible crisis scenarios and how it can be responded to. List down possible emergency situations or similar situations faced earlier or similar organizations have faced in the past. Step #2: Monitor emerging crises and threats. After documenting potential […]
The act of using a tool to monitor – or ‘listen to’ – what’s being said about a brand – company, person, product/service across the social media platforms. Benefits of Social Media Listening?– Better your customer service– Get market feedback on your products / services– Get new customers– Learn more about your customers– Keep an […]
We often say that Twitter is one of our most favourite ways to promote a business. Its an amazing platform to provide a value for your audience as well as it results in leads for your business. Some ways that shouldbe used to promote business on Twitter. 1. Proper Bio. Your bio is like an […]
Social media can provide you with wonderful platforms for brands to engage with their target audience. When brands use social media well, the results can be terrific. A brand can experience increased loyalty, advocacy and word-of-mouth, all of which can lead to increased sales. However, sometimes things go can go wrong and have a negative […]
With the emergence of social media, native advertising, whatsapp marketing, you might consider Email Marketing to be a thing of the past, but in the online marketing space, Email marketing continues to be a successful channel for many brands. According to the Direct Marketing Association, the ROI for email marketing is 4,300%. Now that definitely […]
Businesses are trying their best and putting in all their resources to keep up with the ever changing market scenario. In such a chaotic and competitive situation “Digital Media” can be one of the most efficient solutions for your business. Digital media is rapidly turning into a vital part of the modern marketing mix. Currently […]
Global companies around the world have opted for social media as their solution for branding, visibility, and reach. These tactics are a way to connect directly with the target audience and to edge past your competitors. But you need to learn from the big players about just how to do it right. Given below are […]
Why to optimize your business LinkedIn page? Because LinkedIn company pages are more and more popular among Marketers who are looking to engage, make networks and generate leads. So why not join millions of big players who have created a Company Page on LinkedIn.Once you sign up for a company page, follow these simple steps.1. […]
With most of the businesses now on the digital domain, we sometimes fail to understand why these companies don’t leverage their online presence in fostering their business. What’s the purpose of a website if it doesn’t help in boosting your business by getting in visitors and relevant enquiries. Similarly why have a social media page […]
How Red Bull uses Facebook as their marketing platform. Red Bull is an amazing example of a brand that is well established on social media. We all know that Facebook marketing is not just about holding on a loads of ‘likes’, but 43 million fans is still a very impressive number. This is the amount […]
