Search Engine Optimization

Search Engine Optimization (SEO) or Organic Search

Search Engine management has two components – SEO (Search Engine Optimization) and SEM (Search Engine Marketing) or the Paid Search.

The SEO program helps in making your site findable on relevant search queries and thereby ensuring visibility of the site, while the SEM or Paid Search program helps you precisely target audiences located in your target markets at a chosen time through messaging that gets triggered based on what the audience is searching for.

This process requires careful and precise optimization of the site content, the page architecture and navigation to effectively increase their search-ability by major search engines like Google Yahoo, Bing, Alta-Vista, etc.
Our Search Engine Optimization or SEO process uses a mix of techniques like meta tag optimization, url optimization, heading tag optimization, content optimization and interlinking strategies to enhance the web search results. Our search engine optimization strategies are leveraged from the knowledge gained in handling SEO programs of multiple large and complex websites and our continuous research on search engine behaviour

83
%
Organic Traffic - Increase
52
%
Bounce Rate - Decrease
38
%
Average Visit Duration - Increase
27
%
Pages Per Session - Increase

Our Search Engine Optimization Core Services Include:

TECHNICAL SEO
Technical SEO involves the science of analyzing search engine techniques in crawling sites and accessing it's content so as to improve the structure and presentation of a site to make it more search friendly. Technical SEO thus includes any On Page SEO activities that does not involve working on the Content.
CONTENT SEO
Content SEO is all about creating & structuring content for the interest of the site users. This includes both front-end and back-end content development. So it includes efforts involving keyword analysis to site planning and content development to on-page elements like title tags, meta descriptions, header tags, alt tags, etc
LINK BUILDING
Often referred to as Off-page optimization, it includes acquiring backlinks to your web page from authority sites that are relevant to your business. Though off-page optimization efforts are not very visible it does the background job to help better your position on search by increasing your referral score.
Free SEO consultation
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Website Analysis

We study your online presence – your website, your search and social media presence and provide a comprehensive research report for the same along with a peer group or competition analysis by comparing your online presence with the online presence of the top companies in your business sector.